HEY THERE! MY NAME IS
Phoenix García is a designer on a mission to spread fun and build human connections. Known for bold colors and playful illustrations, Phoenix injects vibrancy into everything from individual stickers to entire digital experiences. They draw inspiration from children’s books, shows, and games to design things that make people smile. Phoenix’s work frequently deals with themes of positive self-expression and helping others feel less alone. When they’re not designing, you can find Phoenix experimenting with makeup, playing video games, and tending to their ever-increasing indoor garden.
BORN: Elizabeth, NJ
FAVORITE TYPEFACE: Omnes or Termina
FAVORITE HEX CODE(S): #320FEE, #FDBE01
ZODIAC SIGN: Aquarius
MORNING PERSON OR NIGHT OWL:
Night owl, usually. Whenever the house is quiet.
FAVORITE UFGD STUDIO MEMORY: Early 2020, we had just started a new project, and I remember playing Stardew Valley at my desk before class. It was so funny to hear friends who could see my monitor make comments on the gameplay, discover another interest that we shared, and later justify to our professor that playing video games was totally part of my research process! I didn't know it at the time, but that project marked the start of using my passion for video games to influence my design practice.
DESIGN INSPIRATION(S): Leandro Assis
CHECK OUT MY WORK BELOW!
The delicately layered instrumentals in Ichika Nito’s math rock EP, Journey, are brought to life in this album cover redesign. Illustrated scenes of a rabbit’s adventures bleed together in the same way that the music seamlessly carries the listener through each song. The vivid, surreal imagery in this system allows the listener to imagine a story and follow it across platforms, both digital and physical.
I designed an instruction booklet for Eleon, a small indie cosmetics brand that focuses on the transformative power of makeup. The brand targets makeup artists, cosplayers, drag enthusiasts, and transgender people who are seeking creative makeup techniques. This booklet, intended to accompany the brand’s contour palettes, features illustrated face charts that demonstrate different ways to apply the product to look more masculine or feminine.
PINOY AND PROUD
Pinoy and Proud addresses harmful Filipino beauty standards by shifting the focus away from the current colorist message to one about celebrating Filipino bodies as they are. Rather than simply critiquing the negative standards, the series of social media-friendly graphics denies them of additional attention and instead playfully inspires us to take pride in our diversity.
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