Vivian Yen – UF Designers 2021

HEY THERE! MY NAME IS

VIVIAN YEN

Vivian Yen is an Asian-American graphic designer based in Jacksonville, Florida. Her design interests include branding, visual systems, and packaging. While she doesn’t stick to one distinctive style, she enjoys using her drawing background with physical materials, like gouache and markers, to incorporate illustrative elements and colorful palettes into her design work. Having a varied style and incorporating illustrations into her work has allowed her to adapt to different projects. She is graduating from the University of Florida in the Spring of 2021 with a BFA in graphic design and is eager to find an opportunity to work in Florida to further expand her experience as a designer.

BORN: Jacksonville, Florida

FAVORITE TYPEFACE: Gotham rounded

FAVORITE HEX CODE(S): #86C141

ZODIAC SIGN: Pisces

MORNING PERSON OR NIGHT OWL:
Night Owl

FAVORITE UFGD STUDIO MEMORY: "Work Hard Party Harder”

DESIGN INSPIRATION(S): Pop Culture

CHECK OUT MY WORK BELOW!

DREAMLAND

Dreamland is COIN’s third album about living in the present and enjoying the moment. I based my design on how the band described the process of making this album: “a patchwork quilt of everywhere we’ve been.” To conceptualize this idea, I symbolized each song into an object to include onto the cover art using collage and drawing, representing the idea of unifying many separate memories into one place like in a photo album or journal.

ALL MEN ARE CREATED UNEQUAL

All Men Are Created Unequal is a multi-narrative book focusing on the Declaration of Independence and critiques on its relevancy in modern day America. The book highlights the hypocrisy of those who signed the document and how many historical events have gone against what is written in the Declaration, specifically relating to the statement “All men are created equal.”

SIGHT SNACKING

“Sight snacking” is a play on the word sightseeing. Combining the mystery element of blind boxes with cultural snacks gives the audience an opportunity to learn about other cultures, specifically exposing them to flavors they would otherwise not try. This first series is based around East Asian snacks, specifically China and Japan.